Japan
The cover of Motor Magazine, December
1955.
The covers of magazines of that period are
really worth a nostalgic look; I will show
them all on this page, even though there is
no DS on them. Click to enlarge, and enjoy !
1955.
The covers of magazines of that period are
really worth a nostalgic look; I will show
them all on this page, even though there is
no DS on them. Click to enlarge, and enjoy !
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Page creation 04/11/2007
All rights reserved DSinAsia 2006-2008, except otherwise indicated
The following month, the same
press pictures are shown
again, this time in colour. The
text stresses that the car has
become a sensation in the
motoring world, and that no
less than 3,000 orders have
been taken on the first day of
the Paris show.
press pictures are shown
again, this time in colour. The
text stresses that the car has
become a sensation in the
motoring world, and that no
less than 3,000 orders have
been taken on the first day of
the Paris show.
The monthly Motor Magazine, in its December
1955 issue (left), was the first to show the DS19,
unveiled in Paris only two months before.
Comments accompanying the photos praise the
technology, the design, the comfort, just as
everyone did at that time in fact.
1955 issue (left), was the first to show the DS19,
unveiled in Paris only two months before.
Comments accompanying the photos praise the
technology, the design, the comfort, just as
everyone did at that time in fact.
Motor Magazine,
January 1956
January 1956
At the same time, Motor Fan, the other major car magazine of
the time, if not a little bit more domestic-oriented, gives extra
pictures and technical explanations about the car's extraordinary
features: the central hydraulic system of course, and, with the
help of drawings, the front and rear suspension, the engine and
transmission, the intriguing button-type break pedal.
the time, if not a little bit more domestic-oriented, gives extra
pictures and technical explanations about the car's extraordinary
features: the central hydraulic system of course, and, with the
help of drawings, the front and rear suspension, the engine and
transmission, the intriguing button-type break pedal.
Motor Fan,
January 1956
January 1956
Difficult to give more coverage when you do not
have a car to try your hands on... The DS19
neverthless regularly features in "Motor Magazine"
during the following months, in particular when an
article reviews the different automotive trends, like
the one on the left: "The style of representative
cars from different countries". In that number, the
DS is also represented in a sketch (below), to my
knowledge the first such drawing of a DS made in
Japan.
have a car to try your hands on... The DS19
neverthless regularly features in "Motor Magazine"
during the following months, in particular when an
article reviews the different automotive trends, like
the one on the left: "The style of representative
cars from different countries". In that number, the
DS is also represented in a sketch (below), to my
knowledge the first such drawing of a DS made in
Japan.
Motor Magazine, July 1956. Yes, a
Renault, and yes, the Notre-Dame
cathedral in Paris ! Ah, la France...
Renault, and yes, the Notre-Dame
cathedral in Paris ! Ah, la France...
In November 1956 a superb set of drawing is shown by Motor
Magazine, along with detailed explanations on the car's technical
features. The drawings, signed "h", must be have been made by
an artist in Japan, as he also signed similar car sketches at the
same period.
Magazine, along with detailed explanations on the car's technical
features. The drawings, signed "h", must be have been made by
an artist in Japan, as he also signed similar car sketches at the
same period.
Motor Magazine,
November 1956
November 1956
The ID19, "the mass-market
DS", is presented for the first
time in Japan in December
1956...
DS", is presented for the first
time in Japan in December
1956...
Motor Magazine,
December 1956
December 1956
...and shown in more detail
the following month, along
with a colour picture from
"S.A. Andre Citroen".
the following month, along
with a colour picture from
"S.A. Andre Citroen".
Motor Magazine,
January 1957
January 1957
Motor Magazine,
July 1957
July 1957
Motor Magazine,
August 1957
August 1957
Motor Magazine,
May 1958
May 1958
The DS before the DS. In December 1955, images
of the new DS19 were shown in Japan for the first
time. The public had to wait a few more years to
see the real thing, but in the meantime, the Citroen
star was to be featured and analyzed at length in
auto magazines.
of the new DS19 were shown in Japan for the first
time. The public had to wait a few more years to
see the real thing, but in the meantime, the Citroen
star was to be featured and analyzed at length in
auto magazines.
A bleu-blanc-rouge trio of ID
in another nice colour picture
in July 1957 (left), followed by
a B&W double-page the
following month (below).
in another nice colour picture
in July 1957 (left), followed by
a B&W double-page the
following month (below).
Then for a while, novelty is found elsewhere,
new models make headlines, and the DS is not
featured anymore, up to August 1958 exactly,
when the first one physically lands in Japan.
From then on, pictures and road tests will be
made in Japan for the main part.
But wait, before that, the DS does appear once
more in a Japanese magazine, and on the
cover on top of that : it is... a model, along with
other epoch-making cars models, such as, it
goes without saying, a Traction, and a 2CV.
new models make headlines, and the DS is not
featured anymore, up to August 1958 exactly,
when the first one physically lands in Japan.
From then on, pictures and road tests will be
made in Japan for the main part.
But wait, before that, the DS does appear once
more in a Japanese magazine, and on the
cover on top of that : it is... a model, along with
other epoch-making cars models, such as, it
goes without saying, a Traction, and a 2CV.